Sneaker Con SEA returns to Singapore in 2025 with an exciting new collaboration and exclusive experiences.
Sneaker enthusiasts in Singapore have a lot to look forward to, as Sneaker Con SEA is set to return in 2025, bringing the largest sneaker event in Southeast Asia back to Marina Bay Sands. The event, often referred to as “The Greatest Sneaker Show on Earth,” will be held on February 22-23, 2025, marking the third edition of the show in Singapore. Ticket sales will begin on November 21, 2024.
The 2024 edition of Sneaker Con SEA saw over 17,000 attendees, with prominent streetwear figures such as Hiroshi Fujiwara, Big Boy Cheng, and Mark Ong making appearances. The 2025 edition promises to elevate the experience further, with a new collaborative partnership between O4X and SPH Media. This partnership aims to create a more dynamic, multi-platform experience for sneaker fans across Asia, combining innovative event concepts with SPH Media’s media reach.
Ms. Michele Lee, CEO of The O4 Company, expressed excitement about the collaboration, highlighting that fans can expect a host of new experiences to be shared with SPH Media’s audience. SPH Media’s deputy CEO, Kuek Yu Chuang, added that the partnership would help connect communities and celebrate sneaker culture in new ways.
The event will feature a variety of activities, including a Design Your Sneaker competition, exclusive digital content, and integrated campaigns. Sneakerheads can expect hundreds of vendors showcasing the latest sneaker collections, limited-edition finds, and streetwear accessories. Popular features like The Trading Pit, where attendees can buy, sell, and trade sneakers, as well as the 40 for 40 Game Show, which offers a chance to win free merchandise, will also be included.
Sneaker Con has been held worldwide since 2009, and the 2025 Singapore edition promises to be an unforgettable experience for attendees. Tickets will be available from 1pm on November 21, with general admission priced at $35, and premium admission tickets at $55, which include early access and exclusive merchandise.
