Exploring the Retro Treats That Shaped Singaporean Childhoods
Long before international snack brands took over, Singaporeans found comfort in nostalgic local treats, many of which are still fondly remembered today. From the iconic White Rabbit sweets to the chewy Haw flakes, these snacks evoke memories of simpler times. But as these delicacies fade into history, a resurgence of retro snack shops has rekindled the love for these long-lost favorites. RICE speaks to several Singaporeans about their fondest snack memories and the ones they miss most.
Many Singaporeans have a deep affection for snacks that were once staples during their school days. Riley, 34, recalls the colorful kuih piring wafers, which would stick to the roof of your mouth. Eudea, 30, shares a love for gummies like Haribo Roulette and Yupi’s burger gummies, which provided a sweet escape during long lessons. These snacks weren’t just about taste; they were cherished symbols of childhood fun and carefree moments.
For Andre, 38, a particular memory stands out. He fondly remembers the peanut candy from a neighborhood confectionery near a steel factory and charcoal shop. The candy, with its crunchy texture, left an impression on him, and he often visited with family to buy it. “I miss those craftsmen families and the smell of charcoal, confections, and coffee,” he reflects. Sadly, these shops are now replaced by condos.
Others, like Jenny, 25, and Elijah, 36, share similar sentiments. Jenny talks about the thrill of Super Ring and haw flakes from mama shops, while Elijah fondly recalls the colorful ice pops, which were a popular treat during school breaks. Despite the mystery of their flavors, these ice pops—vaguely grape or lime-flavored—remain a cherished childhood treat for many.
Kimberly, 28, is nostalgic for the wheel-shaped snacks she devoured for 50 cents during recess. “They were 50 percent air, 50 percent salt, but they were so good,” she remembers. Cain, 44, fondly reminisces about Kaca corn snacks, often accompanied by tiny bonus toys, while Chickadees—chicken-flavored puffs—bring back memories of buying snacks from small local convenience stores, filled with dusty corners and toy treasures.
The memories tied to these snacks go beyond flavor—they represent a time when 20 cents bought you a moment of joy and freedom. In a world increasingly dominated by modern treats, it’s heartwarming to see these nostalgic snacks being revived and rediscovered, offering a taste of the past for new generations to enjoy.
