Fashion brands partner with ItsRainingRaincoats to boost migrant workers’ confidence and break stereotypes.
SINGAPORE – On October 27, ten migrant workers underwent a life-changing makeover, transforming from everyday workers into professional models during a photo shoot organized by ItsRainingRaincoats (IRR), a charity dedicated to migrant workers’ welfare. The workers, mostly from India and Bangladesh, participated in the photoshoot held at Sembawang Recreation Centre to help break stereotypes surrounding migrant workers and showcase their individuality.
The makeover included professional makeup, hairstyling, and new outfits sponsored by fashion brands Graye and PEDRO. The workers, who typically wear simple, functional clothing for their jobs, were thrilled to pose in stylish, carefully selected outfits – including lightweight shirts, trousers, shoes, and accessories – which were sponsored by the brands. The workers got to keep the shoes and bags as gifts, further boosting their morale.
Mr. Madhurajan Prakash, an electrical supervisor, recalled how the makeover reminded him of the new clothes his parents would buy for him during the Deepavali festival. He has never bought new clothes in Singapore due to their high cost, making the experience even more special.
This initiative, according to IRR founder Dipa Swaminathan, aims to shift public perceptions and highlight the unique personalities of migrant workers. “The whole idea was to showcase them as individuals, not just as a group,” she said. This project also envisions giving migrant workers the chance to become brand ambassadors for local fashion labels, contributing to their sense of acceptance and boosting their self-esteem.
The photo shoot not only helped challenge stereotypes but also allowed the workers to express their personal styles, from trendy denim outfits to chic jackets. One worker, Sarker Md Alamin, shared his excitement about his photoshoot experience, saying, “Now, becoming a star. Everyone knows Sarker.”
The photos will be shared across IRR’s and the fashion brands’ social media platforms, serving as a reminder of the value and individuality of migrant workers.
